PRISMA Case Study - Media Group
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PRISMA Case Study - Media Group

"X" media group's website has a large volume of daily visits but they found that the engagement time and retention rates were not as satisfactory. Deeper understanding of the audience is essential. ClusterTech built a machine learning driven recommendation engine capable of predicting readers’ content preferences for "X" media group.

Our PRISMA solution helps the client:

  • Increase engagement by enabling advanced personalisation
  • Build readership and loyalty by providing more relevant content
  • Gain greater awareness of new trends and consumer interests

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