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PRISMA Case Study - Media Group
"X" media group's website has a large volume of daily visits but they found that the engagement time and retention rates were not as satisfactory. Deeper understanding of the audience is essential. ClusterTech built a machine learning driven recommendation engine capable of predicting readers’ content preferences for "X" media group.
Our PRISMA solution helps the client:
- Increase engagement by enabling advanced personalisation
- Build readership and loyalty by providing more relevant content
- Gain greater awareness of new trends and consumer interests
